As a long-term play consultant with the LEGO Group, I’ve been involved with multiple play discovery missions and early-stage MVP’s across different toy lines (City, Technic, Hidden Side, Friends, Vidiyo). Extensive stakeholder management and concepts were presented both privately to C-Level executives and company-wide demonstrations.
Utilising my Creative Technology skillset, multiple prototypes were created as part of a small, diverse and multi-functional team and learnings heavily documented. UX research performed using child’s tests, both in-person and remotely with COVID restrictions requiring development of new methods of process and viability testing.